About Roen

Roen, meaning smoke signal, is an avant-garde rock fashion brand founded by the legendary designer Hiromu Takahara in 2001.

Soon after, Roen and its signature skull motif became a staple in the rock and metal scene, earning a global cult following among fashion enthusiasts.

Expanding internationally from a Milan showroom, Roen continues to sell in Japan through e-commerce, flagship stores, and select shops.

To this day, the brand remains a high-end rock icon, favored by celebrities and collaborating across various industries, while expanding its reach through licensing and sublicensing deals.

A timeline of Roen's activities:

  • 2001

Presented the 02S/S Tokyo Collection.

  • 2002

Presented the 02-03A/W and 03S/S Tokyo Collections.

  • 2003

Presented the 03-04A/W and 04S/S Tokyo Collections.

Expanded internationally with UK select shop "LIBRARY".

  • 2004

Presented the 04-05A/W and 05S/S Tokyo Collections.

Began partnerships with Isetan Men's Store, Ueno Trading Co., Milan showroom "ghiselli", and select shop "DANTONE".

Launched “MICKY_Roen” in collaboration with Walt Disney Company.

  • 2005

Presented the 05-06A/W and 06S/S Tokyo Collections.

Opened flagship store in Aoyama, Tokyo.

Partnered with United Arrows.

Directed shoes for Yohji Yamamoto FEMME PARIS COLLECTION.

Collaborated with SPALDING and Warner Entertainment Japan.

  • 2007

Presented the 06-07A/W and 07S/S Tokyo Collections.

Partnered with Hankyu Department Store.

Collaborated with Sony Ericsson.

Designed custom guitar for INORAN (LUNA SEA "GOD BLESS YOU").

  • 2008

Presented the 07-08A/W and 08S/S Tokyo Collections.

Designed costumes for the film "CROWS ZERO".

Collaborated with SEVEN STAR cigarettes.

Designed costumes for Square Enix’s "FINAL FANTASY VERSUS XIII".

  • 2009

Presented the 08-09A/W Tokyo and 09S/S Milan Collections.

Opened flagship store in Nagoya.

Provided costumes for the film "DROP".

  • 2010

Presented the 09-10A/W and 10S/S Milan Collections.

Released Xperia case collaboration with Sony Ericsson.

  • 2011

Presented the 10-11A/W and 11S/S Milan Collections.

Collaborated with GACKT and THE MODS (30th Anniversary Tee).

Opened flagship store in Kanazawa, Ishikawa.

  • 2012

Presented the 11-12A/W and 12S/S Milan Collections.

Launched Roen Official Web Shop.

Opened flagship store in Shinjuku, Tokyo.

Introduced collaboration brand "Sakhr by Roen".

  • 2013

Presented the 12-13A/W Milan Collection.

Introduced new brand "Rat Roen".

Collaborated with MONSTER HUNTER 4.

Released official Roen publications and multimedia books.

  • 2014

Released collaboration T-shirt with HYDE (VAMPS).

  • 2015

Presented the 15-16A/W Milan Collection.

Collaborated with [HELLO KITTY × Roen] and [A MAN of ULTRA × Roen].

  • 2016

Designed costumes for Square Enix’s "FINAL FANTASY XV".

  • 2017

Presented the 2017 A/W Collection.

  • 2018

Opened flagship store in Harajuku, Tokyo.

Collaborated with BACKBONE and SANGOU.

  • 2021

Collaborated with Shohei Takamiya.

Launched new brand "Roen UNDĒRGROUND".

  • 2025

Designed costumes for video game "Lost Soul Aside".